Some site as Met-Art choose only soft makeup.Also you Pierre from some year choose only soft makeup.
Why?
Is it not better some shooting soft and sometimes hard?
With some dressed it's better hard makeup.

In the pass I was using make up and sophisticated look for the shooting but Private told me the customers want more natural style. So step by step I went to the light style !
Today in the casting the girls comes with their own personal look, I can't do anything with that, sometime heavy sometime light !
If I shoot vignette, it depend, for instance last week when I shoot Dido Angel and Angel Rivas, I asked for a strong make up, just to make them older but usualy I keep Dido natural, even without any make up at all in many of the work I did with her...

PW